Unlabeled

For Unlabeled’s shirt jacket and sports bra collection, I created a cohesive fashion campaign that combined clean product photography, styled studio portraits, and lifestyle-driven imagery. The creative direction centered on the collection’s vibrant pink, lavender, and black color palette, using complementary sets and soft lighting to give the campaign a bold, playful, and polished look.

Each piece was photographed both independently and on a diverse range of models to clearly showcase its color, fit, shape, and styling potential. Detail-focused compositions highlighted the Unlabeled branding, fabric, buttons, structure, and design elements, while the model imagery brought movement, confidence, and personality to the collection. I also photographed coordinated looks and group moments to demonstrate how the pieces could be mixed, layered, and worn by different body types.

The final collection delivered a versatile library of e-commerce, campaign, and social media assets. By pairing polished product imagery with expressive lifestyle photography, the campaign presented the clothing as approachable and wearable while reinforcing Unlabeled’s bold, inclusive brand identity.